Coming up next month is the only American stop on the
World Photo Festival tour. This year, it takes place in San Francisco (in addition to Shanghai, Sao Paulo, and London) on Thursday, November 18th-Sunday, November 21st. There are workshops, lectures, portfolio reviews, and exhibitions. There are also a number of
competitions that are part of the event. If you are on the west coast or planning that Thanksgiving vacation, San Francisco might be the place to be.

Schedule:
Thursday, November 18th Opening Night Party
View the exhibitions and meet the international and local photography community, during an evening of cocktails
and canapés. Opening night of the Sony World Photography Awards 2010Friday, November 19th
Workshop10.30 – 13.00
The Book - Day 1
A three-part workshop to learn the skills to prepare, compile and design a photography book.*This is an extra cost event / pre-registration required.Talk10.45 – 11.45
Planning an ExhibitionVeteran exhibition curators, Deborah Willis and Zelda Cheatle explore the many facets of planning of a photography exhibition; choosing a theme, editing the work, raising funds and selecting the right venue.Talk12.00 – 13.15
The Future of Book Publishing - presented by Blurb BooksEileen Gittins, CEO of Blurb books, talks to photographersDaniel Milnor and Andy Katz about self- publishing books vs. working with a publisher.Talk14.00 – 15.15
“iStockphoto presents” The New Business of PhotographyAn introduction to microstock; how the industry has changed over the last decade, the difference between microstock and
traditional RF, RM Strategies, and a contemporary discussion about how to market yourself as an independent photographer. iStock offers tips on ‘shooting-for-stock’ - integrating stock into your photography career, what makes a great stock image and what does not!Talk15.45 – 17.00
The San Francisco Photography SceneMeg Shiffler, Director and Curator of the San Francisco Arts Commission Gallery, leads a panel discussion with fellow local industry leaders. Shiffler is joined by Thom Sempre (Executive Director of PhotoAlliance), Chuck Mobley (Head Curator of SF Camerawork), and photographer RJ Muna. Find out who they are, what they do and how to get involved within your local San Francisco photo community.Studio Shoot / Workshop16.00 – 18.00
iStockphoto Guerilla Station
The iStockphoto team invites you all to join a live shoot, for
a challenging, fun and educational opportunity. Anticipate a
fully art- directed photoshoot with models and studio lighting.
(Location to be announced)
Workshop17.00 – 19.30
The Portfolio Seminar and Workshop: A Photographer’s Most Important AssetLearn how to create an outstanding portfolio in this intensive workshop. Whether you are a commercial, documentary and/ or fine art photographer, industry experts across all sectors of the business, offer tips and share their knowledge. See full details and helpful tips on how to prepare for this
workshop here Portfolio Workshop. Once you have registered for this workshop, you will receive the list of experts to choose
from. *This is an extra cost event / limited tickets available.
Talk, Book Signing and Wine Tasting17.30 – 18.30
The Sony Artisans Series: Andy Katz presents Sonoma Photography has taken Andy Katz around the world. Andy presents his newest book Sonoma and shares his journey through photography.
Saturday, November 20thWorkshop10.30 – 13.00
The Book - Day 2Part two of this three-day workshop. *This is an extra cost event / pre-registration required.Talk10.30 – 12.00
The Power of New Media, A Seminar - The future of photography and videoPulitzer prize winning photographer, Deanne Fitzmaurice leads this discussion on how multimedia is changing the landscape of traditional photography. Joined by Antonin Kratochvil, Scott Thode and David McLain, Deanne explores the impact of new delivery technology on photography and considers the new opportunities created by the internet, iPads, smart phones and new video-capable DSLR cameras, which are breaking traditional boundaries of photography.Talk12.30 – 14.00
“iStockphoto presents” Post Processing with Nik Software.Tony Corbell, we will provide attendees with training on how to increase picture quality - quickly and with ease. A seminar to learn creative ways to improve stock and all photography: enhance color, add drama, develop and improve your workflows and create more amazing imagery with the Nik Software Product Suite.Reviews14.00 – 16.30
The Portfolio SessionsA photographer’s most important marketing tool. Come and show your portfolio to experts in the photo industry, from curators, gallery owners, book publishers, established photographers magazine and newspaper editors who will offer
constructive critique and advice. *This is an extra cost event / limited tickets available.Talk14.30 – 17.00
The Sony Artisans Series
Acclaimed editorial, commercial and National Geographic Photographer, David McLain leads a workshop on combining still photography with video and illustrates how a photographer’s work can reach new audiences.Studio14.30 – 17.00
iStockphoto: Guerilla StationThe iStockphoto team invite you all to join a live shoot, for a challenging, fun and educational opportunity. Anticipate a fully art- directed photoshoot with models and studio lighting. (Location to be announced)
Talk17.30 – 19.30
Student Focus - A crash course on the industryA panel of experts, from young photographers to veteran professionals working as picture editors, agents and curators outline the different career paths and ways to succeed in this business.Book Signing at SF CameraworkSaturday 20th November
17.00 – 17.45
Elliott Erwitt & Ken LightBe one of the first to pick up these renowned photographers brand new books. Celebrated Magnum photographer, Elliott Erwitt new book ‘PARIS’ is sure to transport to this magical city. With a keen eye for the real city, Erwitt sees beyond the tourist clichés. Whether themightiest of monuments or the charm of la vie quotidienne, this master photographer chronicles it all. Alternating intimate details with grand vistas, Erwitt captures the true flavor of la metropole.
‘Witness in our Time’ and ‘Coal Hollow!’ are the newest books by beloved social documentary photographer Ken Light. ‘Witness in Our Time’ gives readers a rare glimpse into the minds of some of the most talented contemporary documentary photographers and provides personal accounts by photographers such as Sebastião Salgado, Mary Ellen Mark and Eugene Richards. *Please note that this event is at SF Camerawork Gallery on 657 Mission Street.
Talk at SF Camerawork18.00 – 19.00
In the Photographers StudioKen Light in conversation with world-renowned photographer Elliott Erwitt. *Please note that this event is at SF Camerawork Gallery on 657 Mission Street.
Book Signing at SF Camerawork19.00 – 21.00
“A Dangerously CuriousEye”, an exhibition and book launch. *Please note that this event is atSF Camerawork Gallery on 657
Mission Street.
Sunday November 21, 2010Talk10.30 – 12.00
Marketing & Commercializing SeminarIdentify how to succeed as a photographer within your local and international markets. A panel of industry experts review a photographer’s instrumental assets such as a website, awards a portfolio and the range of styles needed to commercialize and broaden their work.
Workshop11.00 – 13.30
The Book - Day 3Part three of this three-day workshop. Pre-registration required to participate in this workshop. *This is an extra cost event / limited tickets available.Talk12.30 – 14.00
Photojournalism RoundtableDocumentary Photographer and founder of Fotovision, Melanie Light leads this panel of photographers, agents, magazine and newspaper picture editors, in exploring the photojournalism industry today. Together they will discuss how photojournalists can succeed in this highly competitive field, covering topics such as the pros and cons of working with an agency, as a freelancer or part of a collective; the growing demand for video-journalism; how to commercialize your work as a photojournalist.Book Signing13.30 – 14.30
Elliott ErwittIf you missed the signing on Saturday night, don’t miss out again!
Talk14.30 – 16.30
The Sony Artisans SeriesCelebrity portraitist Brian Smith will share the lessons he’s learned over the past 30 years as a top magazine portrait photographer capturing the faces of the famous, infamous and un-famous. He will discuss his approach to editorial and commercial assignments from concept to final images, detailing his approach to lighting and problem solving on productions both large and small.Talk15.00 – 16.00
iStockphoto STUDENT Seminar - An Introduction to Stock PhotographyAn introduction to microstock and the stock photography industry. Addressing the end- to-end process of shooting stock starting with an overview of licensing and legal requirements including releases and permissions, working with models, lighting, technical quality and uploading to iStock. Includes recommendations and strategies including editing, addressing technical elements, effective key wording and archiving.Reviews15.00 – 16.30
The Portfolio SessionsA photographer’s most important marketing tool. Come and show your portfolio to experts in the photo industry, from curators, gallery owners, book publishers, established photographers magazine and newspaper editors who will offer constructive critique and advice. Once you have registered for this workshop, you will receive the list of experts to choose
from. *This is an extra cost event / limited tickets available.
Studio / Workshop16.00 – 18.00
iStockphoto: STUDENT Guerilla StationThe iStockphoto team invite you all to join a live shoot, for a challenging, fun and educational opportunity. Anticipate a fully art- directed photoshoot with models and studio lighting. (Location to be announced)
Participating Experts:
Elliott Erwitt Magnum Photographer
Scott Thode Editor of VII The Magazine and Co-Curator of the 2011 LOOK3
Photo Festival in Charlottesville, Virginia
Meg Shiffler Director/Curator, San Francisco Arts Commission Gallery
Antonin Kratochvi VII Photographer
Ken Light Social Documentary Photographer
Thom Sempre Executive Director of PhotoAlliance
Judy Dater Photographer
Deanne Fitzmaurice Pulitzer Prize Winning Photographer
Stuart Smith Founder & Director of SMITH Design
Zelda Cheatle Curator and Portfolio Manager at Tosca Photography Fund
Deborah Willis Ph.D. University Professor, Chair, Department of Photography
& Imaging, New York University - Tisch School of the Arts
Andy Katz Sony Artisan Photographer
Brian Smith Sony Artisan Photographer
David McLain Sony Artisan Photographer
Eileen Gittins Founder and CEO, Blurb
Daniel Milnor Photographer
Darcy Padilla Photographer and Instructor of Documentary Photography at
SFAI
Jessica Ingram Assistant Professor, Undergraduate Photography and Graduate
Fine Arts, California College of the Arts
Chuck Mobley Head Curator SF Camerawork
RJ Muna Multi-Award Winning Photographer
Kathleen Hennessy Activist Award Director for PhotoPhilantropy
Monique Deschaines Director of Communications and Design, Haines Gallery,
San Francisco
Rhiannon MacFadyen Managing Director of Catharine Clark Gallery, San
Francisco